In an arresting new short film, actor and singer Charlotte Gainsbourg portrays a photographer wandering the breathtaking coast of Portugal’s Praia da Adraga. Her character awakens day after day—camera in hand—inside a grand-but-forsaken mansion, then sets off on a Groundhog Day–esque quest for the ideal image.
“It’s funny because it’s all about this woman taking pictures of herself, but it didn’t feel ego-centric—it just felt like playing a character with a lot of freedom and curiosity,” says Gainsbourg, whose lengthy film credits include director Lars von Trier’s Melancholia, Nymphomaniac, and Antichrist (for which she won a Cannes Film Festival best-actress award) as well as 21 Grams and The Snowman.
The surreal, black-and-white short, titled Exposure, was written and directed by fashion legend Fabien Baron, and serves as the cinematic campaign for Zara Home’s fall/winter 2020 collection.
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A shot from Zara Home's FW20 Exposure Campaign.
Photo: Fabien Baron and Maxime Poiblanc“Fabien sent me a synopsis of this quite intriguing short story of an introspective woman—I thought it was a great project because of course it’s a commercial, but it’s done in an artistic way,” notes Gainsbourg, who explains that the project is meant to blur the line between reality and reflection, lens and subject.
Fittingly, she has recently rediscovered photography in her own life; some of her self-portraits can be seen scattered in the background of the film. “I’m having a lot of fun with it,” she says, before adding quickly, “but I’m not a professional!”
The film naturally features cameos from Zara Home’s latest collection, subtly adorning the gorgeously dilapidated home where Gainsbourg’s character resides.
“The details of the house were so beautiful, so original, it was just a wonderful place to discover,” she says. The decor—including linen and velvet bedding, warm wooden furniture, cashmere blankets, and vintage-inspired dinnerware—“was beautiful, sort of country-like, which is something that I really love.”
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A shot from Zara Home's FW20 Exposure Campaign.
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November 11, 2020 at 02:54AM
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