The coronavirus pandemic has caused people to isolate to protect one another, but with the country reopening, Walmart has decided to open its parking lots to host drive-in movies in 160 locations across the U.S.
Walmart has partnered with Tribeca Enterprises to transform 160 of its store parking lots into contact-free drive-in movie theaters where customers can safely gather to watch movies programmed by the Tribeca Drive-in team which begins this Thursday, July 2.
Throughout July, families in; Arlington, Texas., Pasadena, Calif., Nassau County, and New York City, N.Y., will be treated to Tribeca Drive-In screenings of modern classics and family favorites, like Wonder Woman and Space Jam, with a mix of ticketed and free events honoring frontline workers. The full schedule and tickets can be found at TribecaFilm.com.
“Drive-Ins have been a signature program for Tribeca since we started the Tribeca Film Festival 19 years ago after 9/11,” said Jane Rosenthal, CEO and co-founder of Tribeca Enterprises and Tribeca Film Festival. “But now, the Tribeca Drive-In is much more than a fun, retro way to see movies, it’s one of the safest ways for communities to gather. We are thrilled to partner with Walmart to bring more people together around the shared cinematic experiences that Tribeca is known for.”
Before each movie screening, Walmart will sell families picnic baskets. Each moviegoer orders their drive-in essentials online and can pick up curbside on the way to their movie.
In Aug., Walmart will roll out more drive-ins that are still to be confirmed in towns across the country for a combined 320 showings including Wonder Woman and Space Jam. The showings will be a mixture of ticketed and free events honoring frontline workers.
The movies will include, special appearances from filmmakers and celebrities as well as concessions delivered right to customer vehicles.
Walmart’s drive-in tour will run through October. Additional details will be announced closer to the start of each event.
“Summer hasn’t really felt like summer yet, and I know I hear every day, ‘Mom, I’m bored!’” said Janey Whiteside, chief customer officer of Walmart. “Through our digital means and vast footprint of stores, we’re hoping to bring some summer fun to families across the country. We know Walmart plays a role in our communities that extends far beyond getting them necessary supplies and we see that now more than ever.”
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July 03, 2020 at 02:28AM
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Walmart plans to turn its parking lots into drive-in movie theaters across the U.S. - MassLive.com
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